Meet Hannah Bargas, the 23-year-old revolutionising the wedding vendor industry. Hannah first became involved with the wedding industry through a wedding stationery business she started. What happened next, Hannah could never have foreseen. Having a background in marketing, Hannah used these techniques to get the business off the ground by honing in on her ideal clients and communicating directly to them. Within 7 months, Hannah had 45 weddings under her belt. Having grown her business incredibly fast, naturally many of Hannah’s friends in the wedding vendor industry grew curious as to how she did it. As a result, Hannah decided to rebrand Writefully Yours into a marketing agency for wedding vendors of all types.
Hannah now works directly with other wedding vendors to grow their businesses to cater to their own ideal clients. How she does this is by focusing on ‘intentional marketing’, a method that hasn’t yet gained as much popularity as, say, marketing funnels. Hannah hopes to change this through her own social media content and coaching. “Intentional marketing was how I was able to grow my business from zero to 45 weddings in 7 months,” Hannah says. “When I was a wedding vendor, I never reached over 300 followers on my social media accounts, even though that is where most of my clients booked with me from,” she says. Hannah also states that whilst she never posted every day, when she did post, she made sure to talk directly to her audience. “I knew what their problems were, the trends they wanted for their wedding, so this along with showing my personality is what grew the business,” Hannah states.
In terms of her coaching, Hannah is quick to ensure there’s no BS coaching present. “I don’t b******* my clients. I tell them exactly what they need, and get to the point. I don’t believe you have to post every day to be successful. I believe you don’t need to kill yourself everyday if you have a strong brand to tell your story. And I don’t believe followers matter, and I want to tell them why,” Hannah says. Hannah instead focuses on teaching her clients how to implement SEO, how to grow their email lists with intentional branding and an intentional marketing funnels that instils into a prospective client the idea that they have just met their new best friend. “Through gaining trust, my clients then have the ability to close sales, and remain in their customer’s hip pocket for future purchases or referrals,” Hannah states.
Hannah also offers custom website design services, equipped with SEO and enticing designs to draw in your ideal client, showcasing that authentic (or intentional) marketing can grow your brand a lot faster than just being ‘sleazy’ or inauthentic. “Employing good marketing also doesn’t mean you have to overwhelm yourself with all the things ‘marketing influencers’ are telling you to do,” Hannah says. “This coupled with intentional Google, Facebook and Instagram ads are all you need to grow your business and see your profit margins soar,” she states.
If you would like to learn more from Hannah on how to grow your own business through intentional marketing, click here.