● INDEPENDENT · FOUNDED & RUN BY WOMEN · EST. 2019
Vol. 8 · TUESDAY, SEPTEMBER 29, 2026Contribute
TotalGirlboss
Inspiring Stories to Go Get It
Cover Story · Founders

She Sold Knix for a Canadian Record. Then She Stepped Down Too.

Joanna Griffiths spent an MBA research project on a problem the lingerie industry ignored, then built Knix around it. She sold most of it in a record deal in 2022 — and didn't actually leave the job until four years later.

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