● INDEPENDENT · FOUNDED & RUN BY WOMEN · EST. 2019
Vol. 8 · SATURDAY, OCTOBER 17, 2026Contribute
TotalGirlboss
Inspiring Stories to Go Get It
Cover Story · Founders

Yael Aflalo Still Owns a Fifth of Reformation

Reformation went public at the bottom of its price range, valuing the company at roughly $886 million. The founder who started it as a vintage boutique in 2009 wasn't running it. She was still, by the numbers, one of its biggest owners.

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