Cover Story · Founders
She Sold Sprinkles 13 Years Ago. She Still Had to Watch It Close.
Candace Nelson built the world's first cupcake bakery and invented the Cupcake ATM. She sold the company in 2012 and moved on to build other things — until its new owners shut it down without telling her first.
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02How to Hire Your First Employee as a Woman FounderTotal GirlBossBusiness7 min03She Sold Knix for a Canadian Record. Then She Stepped Down Too.Total GirlBossFounders5 min04How to Trademark Your Business Name as a Woman FounderTotal GirlBossBusiness7 min05Her Startup Collapsed. Her Comeback Won a Michelin Key.Total GirlBossFounders4 minThe Newsletter
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