Cover Story · Founders
She Sold Knix for a Canadian Record. Then She Stepped Down Too.
Joanna Griffiths spent an MBA research project on a problem the lingerie industry ignored, then built Knix around it. She sold most of it in a record deal in 2022 — and didn't actually leave the job until four years later.
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02How to Trademark Your Business Name as a Woman FounderTotal GirlBossBusiness7 min03Her Startup Collapsed. Her Comeback Won a Michelin Key.Total GirlBossFounders4 min04How to Build an Advisory Board as a Woman FounderTotal GirlBossBusiness7 min05Ekta Ankit Mehta on Jain Vegan Food, Ahimsa, and AITotal GirlBossCulture6 minThe Newsletter
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