Holly Knoll had spent 16 years working at top companies when she was laid off from a corporate job — the kind of moment that ends some careers and, for her, started one. Eight years ago, she used that layoff to launch a technology consulting business now known as The Consultant Code, advising executives on software implementation and project management.
She’s been matter-of-fact about how it started: “I consider myself one of the lucky ones. In a way, the decision was made for me as I was let go of my corporate job.” From there, the business kept expanding rather than staying a single consulting practice. Knoll built a coaching arm aimed at mid-career women looking to launch their own ventures in 60 days or less, started The Everyday Entrepreneur Podcast to interview women founders about their own paths, and created The Vine, a monthly in-person networking group for women in Minneapolis.
None of it was frictionless. In 2020, Knoll took a significant hit to her income for most of the year — but rather than retreat to a single revenue stream, she used the slowdown to strengthen the other parts of the business, a decision that left her with a more diversified company on the other side of it.
Her advice to the women she coaches and interviews reflects the same instinct that got her through 2020: stop waiting to feel ready. “Be authentic and be YOU. Show your face, get on camera and teach.” For a founder who built four distinct businesses out of one layoff, it’s advice she’s clearly taken herself.
Frequently asked questions
What is The Consultant Code?
The Consultant Code is a technology consulting business founded by Holly Knoll eight years ago after she was laid off from a corporate job following 16 years at top companies; it advises executives on software implementation and project management.
What other businesses has Holly Knoll built alongside The Consultant Code?
Knoll built a coaching arm for mid-career women looking to launch their own ventures in 60 days or less, started The Everyday Entrepreneur Podcast to interview women founders, and created The Vine, a monthly in-person networking group for women in Minneapolis.
How did Holly Knoll's business handle 2020?
In 2020, Knoll took a significant hit to her income for most of the year, but rather than retreat to a single revenue stream, she used the slowdown to strengthen the other parts of the business, leaving her with a more diversified company.