How Lynn Whitbeck Leverages Podcasts to Turbocharge Business Growth

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Lynn Whitbeck is the Founder and CEO of Petite2Queen and Future Forward Sales. She helps the world by providing sales and leadership training programs to achieve more, faster. Lynn is the catalyst for businesses to turn their sales teams into revenue-generating champions.

With her crew, Lynn’s strategic sales training program helps organizations achieve the expanded revenue and business growth that happens when their sales team learns to capitalize on every lead. The powerful live training delivers immediate results in easy shifts, shortens the sales cycle, builds stronger relationships, and closes more sales.

Lynn is the co-author of the highly regarded book, Practical Wisdoms @ Work. This quick-read guide provides insights to navigate situations, challenges, and opportunities that arise every day in business, teaching you how to broaden your career with skills that will set you apart.

Helping others is the core essence of Lynn Whitbeck’s values and mission. She’s been able to live and work while being of service throughout her career, from closing multi-million dollar deals to executive positions and eventually the C-suite. Along her career journey, Lynn learned that to achieve sustainable success, every business must answer their customer “Why.” This means solving the ever-changing wants, needs, and pain points of their clients, and continuously adapting, solving emerging problems, and nurturing customer relationships.

Why Podcasting?

With so many sales and marketing outreach options to choose from, Lynn quickly identified podcasting as the ultimate method to tap into answering the “Why,” achieving far-reaching exposure, making emotional connections, and generating warm in-bound leads. Podcasting is a superpower to build rapport, establish authority, and transform decision-makers.

Lynn’s been a guest or host on hundreds of podcasts. For over three years, her top-rated podcast, Claim Your Career Crown, has provided valuable insights and the secret sauce for self-empowerment. Building on that success, her team developed and launched a second podcast, Future Forward Sales, which has already garnered 5-star reviews.

While launching and managing a podcast is a heavy lift, anyone can be a podcast guest and capitalize on this strategy for success. Lynn has learned how to attract new clients, get more sales, receive valuable speaking invites, and find more partnerships with influencers through podcast appearances.

By being a podcast guest, Lynn has discovered that a whole new world opens. New people perceive her as a credible, expert thought leader. With her energy and passion, she can rapidly build rapport with the listener, establishing the “Like, Know, and Trust” factors. And, by creating this positive impression, she connects with the audience, influencing them to want more.

In Lynn’s words:

“Every meeting scheduled after a guest podcast appearance is with a person who is very interested in the either the general topic covered, or a specific focal point during the discussion. In a recent first call with a man, let’s call him “Ted,” he dove right into asking me about training his team in sales. He shared his struggle in translating his “founder magic” into tangible strategies. We discussed the pain he was experiencing and what he needed to solve his challenge. Due the Ted’s engagement with the initial podcast, he felt he already “knew” me. It transformed Ted into a warm lead, and subsequently a fast close.”

Getting Started

So, how can you get started to take advantage of this strategy to turbocharge your SEO, authority, and name recognition? Lynn has shared four easy steps below for maximum impact.

Step 1: Get listed as a guest on sites like PodMatch and Podcast Guests.

Step 2: Create or refresh your bio and media kit for podcasting.

Step 3: Look and sound your best to knock your interviews out of the park.

Step 4: Build or update you offer landing page to share at the end of guest episodes.

What about your time and resources? Will guest podcasting be worth your investment? Lynn has dug into the stats, and podcast consumption continues to surge. There is an explosion of new programming and consumer adoption to “smart speakers.” And research shows that many people listen to podcasts while performing solitary tasks such as driving, commuting, working out, walking the dog, and so on. This means you are being broadcast directly into someone’s ears.

Number One Reason

The number one reason Lynn believes you should be guest podcasting is the excellent ability of podcasts to lay the foundations of a relationship. You are delivering tangible wisdoms which can be acted upon immediately. An ah-ha moment that points the audience in a new direction or helps them maneuver to a beneficial outcome can be delivered in short time. Lynn has learned that it is this generosity that creates a huge impact for her business.

To rapidly establish rapport with the podcast audience, Lynn strongly advices that you tie your experience and advice to stories. Stories naturally draw people in and generate the desire for you to tell them more. So, when you are talking about your product or service, share the benefits in the form of a story.

When you tell stories, you enable the audience to relate to something in your experiences. Lynn feels it is that genuine connection as to why podcasts are so engaging. Plus, they have the added benefit of giving the listeners something to tell someone else about – perfect for a coffee break or water cooler convo. When you share stories about your product or service, you drastically increase the value served and provide ultimate engagement.

Being a guest on a podcast is an incredible opportunity. Lynn immediately understood that as a guest you give your brand a personality and a voice, in a way that text on a page cannot. Using your voice to be your brand eliminates the “stranger” in the equation, and people are far more likely to do business with someone they know than someone they don’t. You and your business are presented to an entire new pool of potential customers. The show episode becomes an asset you and your team can leverage to promote your product or service, and best of all, there is zero advertising cost.

Like – Know – Trust

Lynn knows that customers are people, and they want to buy from those they like, know, and trust. And it’s also universally true that no one likes being sold to. The easiest and fastest way to connect with your prospects and customers is to deliver value.

Every time you are a guest on a podcast, you are serving up worth and giving the audience an opportunity to get to know you. People get the chance to become engaged with your story and make a connection. Lynn and her team have established that each appearance has the added benefit of feeding your sales funnel, creating fresh leads while providing a new asset to share with your existing prospects.

For Lynn and her business, guest episodes are the perfect launch pad to attract new leads and invigorate existing conversations. When you are a podcast guest, you are demonstrating your expertise and industry authority. This ability to set yourself apart as a thought leader directly influences how you are perceived. Lynn attests that this is credibility you normally can’t buy without dropping a ton of coins.