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The best things in life often come unexpectedly. For Caroline Crowder, she had no intention of creating content and consulting with brands on their social media strategy. In fact, Caroline majored in communications in college at the University of Maryland. She knew that she had a passion for writing, but little did she know that that passion would grow into something much greater.
While studying abroad in Italy, Caroline started a travel blog to keep her family posted on her travels, called Flight2Firenze. What started out as something meant for her family and friends wound up getting published on TripAdvisor, and before she knew it she had an audience. Her blog also helped her realize how passionate she was for creating content, and this blossomed into her posting lifestyle content on Instagram, TikTok and YouTube and blogging daily about beauty on a budget.
With her passion came intense dedication to the craft. She began spending hours at a time on editing software, and put a ton of time into self education on YouTube, HubSpot and other learning platforms. Before long, she began offering her expertise on social media strategy and branding to companies, and she’s since built up a strong client base.
Her brand, Project Sweet Caroline, has been a tremendous success. She’s worked with brands like Lyft, The NFL, and JCPenney, and is an approved creator on RewardStyle. Aside from her work with her company, she’s attended the Dote Influencer Trip to Disneyland, and attended Coachella with Rose Rockers to launch their headphone brand.
Caroline’s passion for blogging and creating content has provided her some incredible experiences. When she was first starting out as a blogger, she worked as a content creator in Greece and traveled with her best friend. She traded her work capturing content in exchange for meals and time at some of the most luxurious hotels in Europe, and it’s a trip she will never forget.
Following her passion for writing and seeing it turn into a successful career in content creation and consulting has been such a rewarding experience for Caroline. She’s made memories to last a lifetime, is her own boss, and works on her passions on a daily basis. Better yet, she feels she is just getting started.