Just Women’s Sports started as a media company. Its first acquisition says it wants to be more than that. On October 13, 2026, SVG reported that JWS had bought Victra Sports, a women’s sports technology company, and used its software to launch a mobile app with live scores, schedules, stats, personalized accounts and push notifications, alongside its own articles and video.
The founder making the bet, Haley Rosen, has been building toward it since she stopped playing.
| At a glance | |
|---|---|
| Founder and CEO | Haley Rosen |
| Company | Just Women’s Sports (JWS) |
| Acquisition | Victra Sports, founded by Haro Trenkler and Anna Malepeai; terms not disclosed |
| What it launched | A JWS app on iOS and Android, plus Just Women’s Hoops and Just Women’s Football |
| Reach | More than 115 million people a month, per the company |
| Disclosed funding | $3.5 million (May 2021), $6 million (June 2022) |
| Partnerships | Official Emerging Media Partner of the WNBA; NWSL partnership |
From Stanford soccer to a media company
Rosen’s playing career started with a national championship. The Stanford Daily reports that she joined Stanford’s team in 2011, the year it won the national title, and finished as an All-Pac-12 First Team pick in her redshirt senior season, Class of 2015. She then played professionally in the US and abroad.
What she noticed as a player was how little coverage her sport got. She founded JWS to change that. “I think representation matters,” she told the Stanford Daily in 2020.
How JWS was funded
The company’s June 2022 announcement lays out its early backers. A $3.5 million round in May 2021 came from investors including Will Ventures, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, OVO Fund, Supernode Global and Drive by DraftKings. The $6 million round in June 2022 was led by Blue Pool Capital, the family office of Alibaba co-founder Joe Tsai, and added Billie Jean King, Washington Spirit owner Michele Kang, David Blitzer’s Bolt Ventures and athletes including Allyson Felix, Abby Wambach and Sam Kerr.
At that point the business was small but growing quickly. The company said first-quarter 2022 revenue was four times the year before, and staff had grown from four people to 25. Brand clients included Nike, Puma, Under Armour, Heineken and DICK’S Sporting Goods.
In 2026, Femtech Insider reported another seven-figure round, led by Bolt Ventures with only returning investors. “Fans and brands are excited about the in-real-life element of this,” Rosen said of the company’s live fan events.
Why buy a tech company
The Victra deal swaps clicks on other platforms for an app JWS owns. Rosen’s argument is that women’s sports fans have outgrown general sports apps. “Women’s sports is entering a fundamentally different era,” she said in the announcement. “Other platforms treat the whole of women’s sports as a single bucket.”
That’s also why the company launched sport-specific sub-brands, Just Women’s Hoops and Just Women’s Football, alongside the app. JWS is now an official Emerging Media Partner of the WNBA and has deepened its NWSL partnership this year, per SVG. Neither side disclosed what JWS paid for Victra.
Women building the business of women’s sports
The money and leadership behind women’s sports increasingly come from people who played or worked in them. Ann Rodríguez, a former WNBA chief operating officer, now co-leads the group buying 42% of Spanish club Valencia CF. On the brand side, Olamide Olowe’s Topicals took on WNBA star Angel Reese as an investor. Rosen’s version is to own the place fans go to follow the game, not just a publication covering it.
Sources: SVG (October 13, 2026), Just Women’s Sports (June 9, 2022), Femtech Insider (2026), The Stanford Daily (February 2020). Last checked October 28, 2026.
Frequently asked questions
Who founded Just Women's Sports?
Haley Rosen, a former Stanford soccer player who also played professionally in the US and abroad. She is the company's founder and CEO.
What did Just Women's Sports acquire?
Victra Sports, a women's sports technology company founded by Haro Trenkler and Anna Malepeai, per SVG's report of October 13, 2026. Its technology runs the new JWS app's live scores, schedules, stats, personalized accounts and push notifications. The price was not disclosed.
Who has invested in Just Women's Sports?
Its June 2022 round of $6 million was led by Blue Pool Capital, the family office of Joe Tsai, with Billie Jean King, Michele Kang, Bolt Ventures and others, per the company's announcement. Earlier backers include Will Ventures, Thirty Five Ventures, OVO Fund and Drive by DraftKings. A 2026 seven-figure round was led by Bolt Ventures, per Femtech Insider.
How big is Just Women's Sports?
The company says it reaches more than 115 million people a month across its digital and social platforms, per SVG. It has not published revenue figures since its 2022 funding announcement.