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Nothing is more inspiring than the story of a small-town girl making her fortune through hard work and dedication, and the story of Eriee is just that.
As someone who started off with nothing but the motivation to excel, this young entrepreneur is a shining example of someone who knew what she wanted, went out and grabbed it.
Few people in this world have the skillset and drive to go out and achieve their goals by making a career out of something they’re passionate about. Eriee was one of those people, and her tenacity and diligence have ensured that from here, the only way is up.
Sculpted to perfection
Eriee had always been interested in fitness, and this interest developed into a passion for physical health and aesthetics, specifically the current trend for a beautiful hourglass shape. She began by making her own waist wraps, which she used to maintain her waist. This practice gained traction in the first few months, and soon, Eriee was sharing tips and tricks to other women who wanted to achieve their fitness goals and have a similar body shape to hers.
Eriee started her company, Slimieefit in 2019, and that’s where the success really began.
She began with minimal orders, starting with 100 waist trainers per month. This increased revenue, and Eriee started saving up to increase her inventory. After a just a short time, she was buying 200 waist trainers a week. Sales grew even further, and the young New Yorker realized that she had a real talent for this field. Her online following grew, and she maintained an attentive and eager audience.
Having discovered how far her talent could take her in this business, Eriee decided to expand. She knew that if she could keep her audience interested in waist trainers, she would also have the stature to sell other products. As her audience was primarily made up of fit, aesthetically-minded young women in New York, she knew what her next step would be.
Eriee had been receiving consistently positive feedback on her products, so she decided to lean on the fact that she knew her body and its appearance well. She knew how she wanted to look, and she had proven that her practices worked. So why not branch out and sell more products, similar to the waist trainers that had been so successful? Eriee knew what her followers wanted, and she added arm shapers and thigh shapers to her offerings.
With a full range of shapers on offer – including those unique to Slimieefit, Eriee’s business was doing better than ever. By now, she was selling so much stock that it was tricky to keep on top of logistics, but Eriee persevered. She had seen how happy her customers were, and she was passionate about helping others to achieve their goals. As someone who knew the hard work and dedication involved in maintaining a physique like hers, Eriee wanted to push for even more happy customers.
Orders kept coming in; customers were raving about her products, and manufacturing was next on her list of things to tackle. Eriee decided to take control of another logistical element, choosing to manufacture all waist trainers herself.
Now, Slimieefit sells about 500 waist trainers every month, as well as sweat creams, sweat wraps and an extensive range of clothing. Eriee has more than achieved her business goals so far, and this young woman who started with a passion for perfection and beauty has created an incredible life for herself. She travels around the world and continues to thrive as a businesswoman. She is extremely proud of her growth so far and plans to make her brand known internationally. To see more from Eriee, follow her on Instagram, @erieeexoxo.