As a small business that supports other small businesses, it’s safe to say Jordan Quinn, owner of socialQ, was impacted by the pandemic. Even as an entrepreneur in the digital space– a space that some would argue saw less effect than most– there’s no denying that countless Ontario lockdowns would take its toll on any B2B business model. It’s an unfortunate ripple effect but certainly not one that held her down for long.
Quinn’s bread and butter is influencer marketing. With a roster of more than 15 top-tier parenting bloggers across Canada, she has carved a name and a niche for herself in the canadian influencer space. Since the rise of Covid-19, however; she has expanded her business to include other revenue generating arms, most notably in social media management.
“On the influencer side of my business, brands were wary of investing large sums of money into influencer relations, especially towards the start of the pandemic,” Quinn explains, “But In a weird way I’m grateful for their hesitation. It pushed me to start the second arm of my business, in social media management.”
Despite the initial hardships, Quinn explains her good fortune stating that as the social media management side of her business began to really take off, the influencer side picked back up in tandem.
“Brands thankfully began to realize the power of influencer relations and specifically the mommy blogger’s ability to influence purchasing decisions in households,” Quinn adds.
By that point, however; Quinn was paving a path for herself as a Toronto-based social media manager, handling the day-to-day content creation and engagement management of many small business’s accounts. Months later she released a social media course entitled BossUp with one of her influencers, Kelsi Kendel (@kelsikendel).
“This pandemic has emphasized the importance of getting online, and getting online properly!” Quinn states, “I feel my work adds value to the businesses with which I work, as it’s my responsibility to identify the brand voice, and communicate it effectively to my client’s target audience. I help build their community, and my hope, with each of my clients is that they see the conversion rate from followers to paying clients.”
Quinn explains that she and Kendel came together to create a course that was more affordable than her social media management. She wanted to provide information to as many small businesses as possible so that they too could thrive online.
When asked how she manages to oversee so many projects she simply answered: Automation and delegation.
“I couldn’t run 3+ businesses without schedulers and CRM tools. And I certainly couldn’t run 3+ businesses without the help of Katelyn Beer, my Senior Talent Manager and Whitney Radacina, my Virtual Assistant. Teamwork certainly makes this dream work. And I am proud of the way we have pivoted through a pandemic.”
Connect with Jordan on social media to keep up to date with her amazing work.
With her finger on the pulse of all things social, Jordan is the founder and CEO of multi-faceted creative agency, socialQ. Specializing in influencer marketing she oversees a roster of more than 15 top-tier parenting bloggers across Canada. Her agency has completed over 1200 successful campaigns with brands big and small since the company’s inception back in 2018. She has carved a name and a niche for herself in the canadian influencer space and believes in the power of the mommy (and daddy) blogger to influencer household purchasing decisions. Over the past two years, she has expanded her burgeoning business to include other revenue generating arms, including social media management for canadian small businesses.