In 2013, Jasmine Crowe-Houston drove through downtown Atlanta and saw hundreds of people experiencing homelessness. She went home, made a pot of spaghetti, posted about it on Facebook, and invited anyone who wanted to help serve it. She kept doing that most Sundays for four years — long before anyone was calling her a founder.
By January 2017, that recurring act of feeding people had become Goodr, a technology company built on a simple but sharp reframe: hunger isn’t a scarcity problem, it’s a logistics problem. Goodr connects businesses, cities, and event venues that have surplus food with the people and organizations that need it, using software to track, route, and account for every donated meal — turning what used to be a write-off into a measurable, tax-deductible, trackable pipeline.
The company has since raised $9.4 million, including an $8 million Series A backed by Precursor Ventures, Backstage Capital, Emerson Collective, and Kimbal and Christiana Musk. It now operates in 15 states, works with corporate sponsors, city governments, and sports venues, and — per Crowe-Houston’s own account — pulls in more in annual revenue than it has raised in outside funding, a rare position for a five-person team. In Atlanta, Goodr has also opened a free mobile grocery store, taking the same reallocation model directly to neighborhoods that need it.
Crowe-Houston has framed the company’s entire premise in one line: “Hunger is not an issue of scarcity. It’s really about logistics.” It’s the kind of reframe that sounds obvious once you hear it — which is usually the mark of a founder who’s spent real time inside the problem before trying to fix it.
Goodr isn’t a household name yet, and Crowe-Houston isn’t chasing that. What she’s built instead is a profitable, purpose-built logistics business that happens to run on empathy — proof that solving something as unglamorous as food waste can be both a real company and a real dent in hunger.