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Small-town girl, Cassandra Kuzneski was met with dreams of a different life. This ambitious, young, entrepreneur from Indiana, Pennsylvania wanted to see the world – but do it her own stylish way.
She spent time traveling and grew to love the heart of our planet – the ocean. Coast to coast, Cassandra was making waves with her chic twists on the ‘average bikini’. It was never just a bikini to her, it’s an outfit, a photograph, a day’s worth of looking and feeling confident. As an empowering young woman, with a lust for life, and an intense love for the sea, Cassandra knew that her style was infectious – and thus was born ‘Cassea Swim’.
Tell us about Cassea Swim. Why did you want to design swimwear?
Cassandra Kuzneski: I was at a photo shoot on location with a few girls and I noticed how everyone had pretty similar bikinis that didn’t cover much. I love a g-string from time to time but there’s something about full-coverage pieces that stand out. I started reading about vintage swimwear from the ’50s and fell in love. When it comes to dressing, I can be pretty conservative.
Elegance is the only beauty that never fades, and that was my vision. To create swimwear that makes women feel beautiful, enhancing your natural beauty in all that it is. The most confident and comfortable feeling, no matter where you are in the world, or what you look like – Cassea Swim is for you.
Elegance is the only beauty that never fades, and that was my vision.Cassandra Kuzneski
How did you promote your company in the early days?
Cassandra Kuzneski: I printed out a few hundred Newsletters right after my official launch and put them in everyone’s mailbox on my street in Encinitas. I had a couple of pop-up shops to start, but things were tricky with the start of the pandemic. However, we did great in sales and everyone loves the product and the way we welcome girls (and guys) like friends and family. Slowly, we started running Facebook and Instagram ads, and now, fast forward to a year later we have a full marketing team.
How have you been able to grow your business?
Cassandra Kuzneski: The fashion industry is a really concentrated market and the barrier to entry is low. There’s a lot of competition which means you need to have an incredible niche, great marketing techniques, a fabulous product, or all of the above. Growing your E-Commerce with a strong website is paramount when it comes to bringing in more money for your store.
Going beyond “straight sizing” is really important and something we’re still working on. It takes time to understand what your customer needs are, sizing and fit. Starting to expand into women’s plus-size clothing will scale your business more than you know. Most importantly, authentically engage with your customers and build a true relationship with them. Tell your story, let them connect with you, and see who you are as a person. Being the face behind your brand and letting people know why they should shop with you over fast fashion and what you can do for them.
Being the face behind your brand and letting people know why they should shop with you over fast fashion and what you can do for them.Cassandra Kuzneski
Teach us something we don’t know about swimwear?
Cassandra Kuzneski: Swimwear is similar to any other clothing piece, it needs proper care for color and fabric longevity. Especially being that we constantly wear body lotion, sunscreens, in and out of salt water and chlorine.
I created a DIY swimsuit cleanser that I am about to share with you! It’s made with white vinegar which is a natural stain remover. Start by filling a sink with cold water and add about a quarter cup of vinegar, let it sit for about 20 minutes, squeeze out the excess mix and let it air dry away from the sun. After a long day in the water, your swimsuit will be as good as new!
What are some of your most favorite books you’ve ever read?
Cassandra Kuzneski: A few great starters are The 48 Laws of Power by Robert Greene, Unlimited Power by Tony Robbins, How to Win Friends and Influence People by Dale Carnegie. They’ve really helped motivate me to be where we are today!
I watch podcasts more than anything so I multitask (as best I can). Constantly gaining knowledge will definitely advance you, not just in business but in life.
This brand is working towards being even more sustainable, making an impact on people is really important as well as our environment. Shop smart, shop small, shop sustainably.Cassandra Kuzneski
Where do you see yourself and your company in the next couple of years? What is your dream?
Cassandra Kuzneski: We hope to be sold in stores like Nordstrom, Saks 5th Ave, and Bloomingdales. Currently working on expanding to more apparel like cover-ups, dresses, and chic sets.
The goal is to definitely keep building a great team. Including people who possess diverse talents, creative minds, and leadership. This brand is working towards being even more sustainable, making an impact on people is really important as well as our environment. Shop smart, shop small, shop sustainably.