What are some secrets to virality\/sales in your most successful platform?<\/p>\n\n\n\n
“My most successful platform is Facebook and I would say that aside from knowing who to target as your clients, the other secret is Branding<\/em><\/strong>, So when people see my arrangements, they know it\u2019s from Blushing Gifts.” Lyra recounts.<\/p><\/blockquote>\n\n\n\nWhat do you think you do better than most people? How are you able to do it?<\/p>\n\n\n\n
Lyra Almoite:<\/strong> I would say that I keep looking for new ideas and I am quite particular with the quality and materials that I am using. The flowers must be of a certain standard in order to be used, as well as the packaging, and the fillers. These elements are non-negotiables for me.<\/p>\n\n\n\nTeach us something we don\u2019t know!<\/p>\n\n\n\n
Lyra Almoite:<\/strong> When branding your products, make sure to keep things consistent. But also have specific sets of variations. Your branding goes a long way aside from your logo so try to be as particular as you can. Always document when outsourcing, so it\u2019s easy to follow. Document the colors, their codes, the fonts, it\u2019s variations, logo, the materials, the specifics of it, the only possible alternatives. Be very specific on this because your branding is how people know and remember you. Your branding largely factors into your price points.<\/p>\n\n\n\nWhere do you see yourself and your product, company, or brand in the next couple of years? What is your dream?<\/p>\n\n\n\n
Lyra Almoite:<\/strong> I definitely see this growing into more than just a side hustle — and hopefully within a couple of years, I will be able to add products into our catalog that can be shipped nationwide. I dream of seeing my company grow into one that brings happiness and excitement to millions all over the world.<\/p>\n","protected":false},"excerpt":{"rendered":"Lyra is an entrepreneur based in the Philippines and Southeast Asia where she has helped founders and CEOs scale their businesses through the power of social media and branding and runs businesses of her own. She is a top executive when it comes to project and business management. 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