their \u2018Results\u2019 tab<\/span><\/a> to specifically what customers are saying. Hundreds and hundreds of honest reviews are there for the reading. This bold stake bridges word of mouth marketing – new customers, or those who are just browsing, can read firsthand from other customers, and get the recommendation from them \u2018directly\u2019.<\/p>\n\n\n\nAs for building a loyal customer base, Fi\u00e8ra practices what they preach. \u201cRather than having the airbrushed, photoshopped, young models that other makeup brands feature, we actually have models that represent our customer alias!\u201d Duff explained. \u201cWomen aged 60-70 grace our website imagery.\u201d <\/p>\n\n\n\n
Take it from Fi\u00e8ra: gone are the days that you need serious cash to get in with the big name retailers. All you need is your laptop and a truly great product. Get it into the hands of customers who need it most, and you\u2019re in great shape – as long as you continue to listen to them and create high-quality products for them.<\/p>\n","protected":false},"excerpt":{"rendered":"
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